Cultural innovation through store atmosphere and product design : a case of the craft industry
Yie-Fang Ko and Pei-Gi Shu; Ming-Hsien Yang; Tzu-Yang Chang
| Year of publication: |
2008
|
|---|---|
| Authors: | Ko, Yie-fang ; Shu, Pei-gi ; Yang, Ming-hsien ; Chang, Tzu-yang |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 2.2008, 4, p. 344-360
|
| Subject: | Produktgestaltung | Product design | Innovation | Innovationsmanagement | Innovation management | Ladengestaltung | Store design |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003890228