Cultural, national, and industry-level differences in B2B web site design and content
Jean-Claude Usunier, Nicolas Roulin, and Björn Sven Ivens
| Year of publication: |
2009
|
|---|---|
| Authors: | Usunier, Jean-Claude ; Roulin, Nicolas ; Ivens, Björn Sven |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 14.2009/10, 2, p. 41-87
|
| Subject: | Website | Benutzerschnittstelle | User interface | B-to-B-Marketing | Business-to-business marketing | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003928869