Cultural personal values and switching costs perceptions : beyond Hofstede
Markus Blut, Sharon E. Beatty, William Magnus Northington
| Year of publication: |
2022
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|---|---|
| Authors: | Blut, Markus ; Beatty, Sharon E. ; Northington, William Magnus |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 339-353
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| Subject: | Cross-cultural theory | Cultural personal values | Customer commitment | Relationship marketing strategies | Share of wallet | Switching costs | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.06.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013365721