Cultural Tourism in Digitalization Era: The Case of AR Glasses

The chapter illustrates the main charachteristics of cultural tourism, categories and preferences of cultural tourists and how digital technologies have improved internal processes of cultural tourism industry. The chapter also highlights the increasing role of the experience and the growing function of technologies as support for firms and travellers. Lastly, the chapter describes an immersive experience that tourists can live in Pompeii sites by using Augmented Reality glasses by AR Tour, through which they can walki through twenty must-see sites in the ancient Roman city.