Cultural transformations : Nigerian women leading public relations

Ana Adi and Tolulope Olorundero

Introduction -- Nigerian PR -- the past and present -- Women and PR (gender roles, emotional labor and culture) -- The current study (research questions, methodology, design) -- From accidental pathways to wanting more from an exciting profession: Women's lived experiences of working in Nigeria -- Nigerian Women in PR: lived experience, similar experience -- Reflecting on the Future of Women in Nigerian PR: Recommendations.

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Year of publication:	2025
Authors:	Adi, Ana ; Olorundero, Tolulope
Publisher:	Abingdon, Oxon : Routledge,
Subject:	Öffentlichkeitsarbeit \| Public relations \| Nigeria \| Unternehmenskultur \| Corporate culture \| Führungsstil \| Leadership style \| Weibliche Führungskräfte \| Women managers \| Frauen \| Women

Extent:	1 online resource.
Series:	Global PR insights
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-003-41622-7 ; 1-003-41622-5 ; 978-1-040-36816-9 ; 1-040-36816-6 ; 978-1-040-36812-1 ; 1-040-36812-3 ; 978-1-032-54299-7 ; 978-1-032-54300-0
Other identifiers:	10.4324/9781003416227 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015416845