Cultural value, consumption value, and global brand image : a cross-national study
Hye-Jung Park; Nancy J. Rabolt
| Year of publication: |
2009
|
|---|---|
| Authors: | Park, Hye-Jung ; Rabolt, Nancy J. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 8, p. 714-735
|
| Subject: | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Marktsegmentierung | Market segmentation | Bekleidung | Clothing | Faktorenanalyse | Factor analysis | Diskriminanzanalyse | Discriminant analysis | Strukturgleichungsmodell | Structural equation model | Südkorea | South Korea | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003867768