Cultural value, consumption value, and global brand image: A cross-national study
| Year of publication: |
2009
|
|---|---|
| Authors: | Park, Hye-Jung ; Rabolt, Nancy J. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 26.2009, 8, p. 714-735
|