Cultural values and branding in an emerging market : the Indian context
S. Ramesh Kumar; Nitya Guruvayurappan; Madhurjya Banerjee
| Year of publication: |
2007
|
|---|---|
| Authors: | Kumar, S. Ramesh ; Guruvayurappan, Nitya ; Banerjee, Madhurjya |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 7.2007, 3, p. 247-272
|
| Subject: | Markenführung | Brand management | Soziale Werte | Social values | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003538046