Cultural values and effective executional techniques in advertising: A cross-country and product category study of urban young adults in Asia
| Year of publication: |
2007
|
|---|---|
| Authors: | Fam, Kim-Shyan ; Grohs, Reinhard |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 24.2007, 5, p. 519-538
|