Cultural values and personal selling: A comparison of Australian and Hong Kong retailers' promotion preferences
| Year of publication: |
1998
|
|---|---|
| Authors: | Fam, Kim Shyan ; Merrilees, Bill |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 15.1998, 4, p. 246-256
|