Cultural values and voice as determinants of customers' marketing research cooperation : a fuzzy set perspective
Christian Nedu Osakwe, Oluwatobi A. Ogunmokun, Ogechi Adeola, Abdul Bashiru Jibril
| Year of publication: |
2024
|
|---|---|
| Authors: | Osakwe, Christian Nedu ; Ogunmokun, Oluwatobi A. ; Adeola, Ogechi ; Jibril, Abdul Bashiru |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 3, Art.-No. e13055, p. 1-18
|
| Subject: | cultural values | fsQCA | marketing research cooperation | personal cultural orientation | retail | voice | Marktforschung | Market research | Soziale Werte | Social values | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.13055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015102051