CULTURAL VALUES AS A SUPPORT TO THE DEVELOPMENT OF INTERCULTURAL COMPETENCES

The globalization of markets increasingly requires more and more interaction between people from different cultures. Multiculturalism is a reality that demands diversity in organizations so that they can become more creative and open to change. Cultural intelligence and multicultural personality emerge as the new constructs aimed at enhancing adjustment to culturally diverse environments, particularly to the organizational world. Considering that personality and intelligence traits are deeply influenced by culture, our purpose is to analyze cultural intelligence and multicultural personality in relation to the cultural values proposed by Hofstede. In view of the strong influence exerted by culture on cultural intelligence and multicultural personality, employees are required to further develop these skills and understand the differences related to cultural values. By training employees on these subjects, organizations can develop an effective international management of human resources, denoting attitudes of openness to cultural biodiversity.