Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Jing Zhang and Sharon Shavitt
| Year of publication: |
2009
|
|---|---|
| Authors: | Zhang, Jing ; Shavitt, Sharon |
| Published in: |
Cross-cultural and critical perspectives on brands. - London [u.a.] : Routledge. - 2009, p. 362-381
|
| Subject: | Werbung | Advertising | Kulturelle Identität | Cultural identity | Werbewirkung | Advertising effects | Zielgruppe | Target group | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785587