Cultural Values in Advertisements to the Chinese X-Generation - Promoting Modernity and Individualism
| Year of publication: |
2003
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|---|---|
| Authors: | Zhang, Jing ; Shavitt, Sharon |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 32.2003, 1, p. 23-34
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