Cultural values reflected in the adoption of social networking sites
Wen Gong, Rodney L. Stump
| Year of publication: |
2016
|
|---|---|
| Authors: | Gong, Wen ; Stump, Rodney L. |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 11.2016, 3, p. 360-378
|
| Subject: | social networking sites | SNSs | adoption | culture | global | Social Web | Social web | Kulturelle Identität | Cultural identity | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628257