Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations
| Year of publication: |
2005
|
|---|---|
| Authors: | González-Benito, Oscar ; González-Benito, Javier |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 34.2005, 8, p. 797-829
|