Culture, acculturation and consumer behavior : An empirical study
Year of publication: |
1973
|
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Authors: | Hair, Joseph Franklin ; Anderson, Rolph E. |
Published in: |
Combined proceedings (Spring Conference + Fall Conference). - Chicago, Ill. : Assoc., ISSN 1041-7753, ZDB-ID 610448-4. - 1973, p. 423-428
|
Subject: | Wirtschaftliche | Verhalten | Verbraucher | USA | Kultur |
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