Culture affects consumer behavior: Theoretical reflections and an illustrative example with Germany and Iran
| Year of publication: |
2011
|
|---|---|
| Authors: | Bathaee, Atieh |
| Publisher: |
Greifswald : Universität Greifswald, Rechts- und Staatswissenschaftliche Fakultät |
| Subject: | Konsumentenverhalten | Kulturpsychologie | Soziale Werte | Vergleich | Deutschland | Iran |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Working Paper |
| Language: | English |
| Other identifiers: | 658141252 [GVK] hdl:10419/48881 [Handle] RePEc:zbw:grewdp:022011 [RePEc] |
| Source: |
Persistent link: https://www.econbiz.de/10010321503