Culture and co-creation : exploring consumers' inspirations and aspirations for writting and posting on-line fan fiction
Clinton D. Lanier and Hope Hensen Schau
| Year of publication: |
2007
|
|---|---|
| Authors: | Lanier, Clinton D. ; Schau, Hope Hensen |
| Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 11.2007, p. 321-342
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003500123