Culture at arm's length : the effects of analytic-holistic thinking on visual aesthetics in brand selfies taken by Chinese, Russian, and U.S. consumers
Olga Shabalina, Michelle R. Nelson, Lidiia K. Lobodenko and Na Hong
| Year of publication: |
2023
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|---|---|
| Authors: | Shabalina, Olga ; Nelson, Michelle R. ; Lobodenko, Lidiia K. ; Hong, Na |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 44.2023, 1, p. 38-59
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| Subject: | Russland | Russia | China | Konsumentenverhalten | Consumer behaviour | Ästhetik | Aesthetics | USA | United States | Kulturelle Identität | Cultural identity | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2022.2093804 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234464