Cultures As Networks of Cultural Traits : A Unifying Framework for Measuring Culture and Cultural Distances

Making use of the information from the World Value Survey (WVS), and operationalising a definition of national culture that encompasses both the relevance of specific cultural traits and the interdependence among them, this paper proposes a methodology to reveal the latent structure of national culture and to measure cultural distance between countries that takes into account both the difference in cultural traits and the difference in the network structure of national cultures. Exploiting the possibilities offered by copula graphical models for discrete data, this paper infers the cultural networks of all the countries included in the WVS (Wave 6) and proposes a novel unifying framework to measure national culture and international cultural distances. The Jeffreys’ divergence between copula graphical models, taken as the measure of cultural distance between countries, captures the orthogonality of the two components of cultural distance: the one based on cultural traits and the one based on the network structure among them. Moreover, the two components are shown to correlate with different national and structural characteristics of cultural networks, thus encompassing the different informational sets related to national cultures and showing a lower level of international cultural heterogeneity than previously thought