Curiosity and its implications for consumer behavior
Christopher K. Hsee and Bowen Ruan
| Year of publication: |
2020
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|---|---|
| Authors: | Hsee, Christopher K. ; Ruan, Bowen |
| Published in: |
Continuing to broaden the marketing concept : making the world a better place. - Bingley, UK : Emerald Publishing, ISBN 978-1-78754-825-1. - 2020, p. 223-239
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| Subject: | Curiosity | uncertainty | teasing | Pandora | information seeking | information gap | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012321208