Current marketing practices and market orientation in the context of an emerging economy : the case of Uruguay
by Nora Lado, Lola C. Duque, and Daniel Alvarez Bassi
| Year of publication: |
2013
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|---|---|
| Authors: | Lado Coustré, Nora ; Duque, Lola C. ; Álvarez Bassi, Daniel |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 51.2013, 4, p. 602-616
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| Subject: | Marketingmanagement | Marketing management | KMU | SME | Schwellenländer | Emerging economies | Uruguay |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010196013