Curriculum currency: integrating direct and interactive marketing content in introductory marketing courses
Lisa D. Spiller and Carol Scovotti
| Year of publication: |
2008
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|---|---|
| Authors: | Spiller, Lisa D. ; Scovotti, Carol |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 30.2008, 1, p. 66-81
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| Subject: | Betriebswirtschaftsstudium | Graduate business education | Marketing | Lehrplan | Curriculum | Lernpsychologie | Learning psychology | Interaktive Medien | Interactive media | Wirtschaftspädagogik | Business and economics education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003706435