Curriculum Currency: Integrating Direct and Interactive Marketing Content in Introductory Marketing Courses
| Year of publication: |
2008
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|---|---|
| Authors: | Spiller, Lisa D. ; Scovotti, Carol |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 30.2008, 1, p. 66-81
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