Custom vs evolved business simulations

Purpose – Business simulations come in two forms: custom simulations that mirror a specific business, or evolved simulations presenting a generic business model. This paper aims to investigate these. Design/methodology/approach – This viewpoint paper presents the relative merits of both types of simulation. Findings – The paper finds that custom simulations are ideal for training in specific products or processes. For all broad business learning objectives such as improved financial and strategic skills, an evolved simulation is a better choice. Capstone Business Simulation, for example, is used in executive education – for students from a wide range of industries – at Kellogg Business School, one of the top rated US business schools, and by corporations in a wide range of industries. Originality/value – The paper can be used to help decide what type of business simulation is best for corporate training objectives.