Customer Accounting when relationships and networks matter
Mikael Cäker and Torkel Strömsten
| Year of publication: |
2010
|
|---|---|
| Authors: | Cäker, Mikael ; Strömsten, Torkel |
| Published in: |
Accounting in networks. - New York, NY [u.a.] : Routledge, ISBN 0-415-80647-X. - 2010, p. 151-183
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Controlling-Informationssystem | Management control system | Rechnungswesen | Accounting | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003970692