CUSTOMER ACQUISITION A loyal customer may not be your best customer. They may have little interest in your category and will be low volume purchasers.
| Year of publication: |
2010
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|---|---|
| Authors: | Sharp, Byron ; Newstead, Kate |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2010, p. 28-30
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