Customer and competitor responses to mergers and aquisitions : an empirical investigation in the logistics industry
Year of publication: |
2012
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Authors: | Kato, Junichi ; Schoenberg, Richard |
Published in: |
Advances in mergers and acquisitions. - Bingley [u.a.] : Emerald, ISSN 1479-361X, ZDB-ID 2096702-0. - Vol. 11.2012, p. 155-180
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Subject: | Übernahme | Takeover | Post-Merger-Integration | Post-merger integration | B-to-B-Marketing | Business-to-business marketing | Wettbewerb | Competition | Kundenbindung | Customer retention | Logistikunternehmen | Logistics provider |
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