Customer assets and customer equity : management and measurement issues
Andreas Persson; Lynette Ryals
| Year of publication: |
2010
|
|---|---|
| Authors: | Persson, Andreas ; Ryals, Lynette |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 10.2010, 4, p. 417-436
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009870744