Customer attractiveness : a comparative analysis of startups versus incumbents in supplier choice
Juliano Afonso Tessaro, Rainer Harms, Holger Schiele
| Year of publication: |
2024
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|---|---|
| Authors: | Tessaro, Juliano Afonso ; Harms, Rainer ; Schiele, Holger |
| Published in: |
Journal of purchasing and supply management. - Amsterdam : Elsevier Science, ISSN 1478-4092, ZDB-ID 2111019-0. - Vol. 30.2024, 2, Art.-No. 100901, p. 1-16
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| Subject: | Customer attractiveness | Discrete choice experiment (DCE) | Startups | The liability of newness | Unternehmensgründung | Business start-up | Diskrete Entscheidung | Discrete choice | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.pursup.2024.100901 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062802