Customer-base analysis in a discrete-time noncontractual setting
Peter S. Fader; Bruce G. S. Hardie; Jen Shang
| Year of publication: |
2010
|
|---|---|
| Authors: | Fader, Peter ; Hardie, Bruce G. S. ; Shang, Jen |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 6, p. 1086-1108
|
| Subject: | Nonprofit-Organisation | Nonprofit organization | Fundraising | Kundenanalyse | Customer analysis | Statistische Verteilung | Statistical distribution | Pareto-Optimum | Pareto efficiency | USA | United States | 1995-2001 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008821791