Customer-based brand equity and firms' performance in the telecom industry
Muhammad Farooq Buzdar, Saquib Y. Janjua and Mian Asif Khurshid
| Year of publication: |
2016
|
|---|---|
| Authors: | Buzdar, Muhammad Farooq ; Janjua, Saquib Yusaf ; Khurshid, Mian Asif |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 25.2016, 3, p. 334-346
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| Subject: | telecommunications industry | advertising | customer-based brand equity | CBBE | firm performance | brand awareness | brand image | perceived brand quality | brand loyalty | Markenimage | Brand image | Unternehmenserfolg | Firm performance | Markenführung | Brand management | Telekommunikationssektor | Telecommunications industry | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636519