Customer-based brand equity for branded apps : a simple research framework
Lara Stocchi, Gosia Ludwichowska, Rachel Fuller and Anna Gregoric
| Year of publication: |
2021
|
|---|---|
| Authors: | Stocchi, Lara ; Ludwichowska, Gosia ; Fuller, Rachel ; Gregoric, Anna |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 5, p. 534-563
|
| Subject: | brand awareness | brand image | customer-based brand equity | mental availability | Mobile apps | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2020.1752775 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012624665