Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Zeynep Gürhan-Canli, Ceren Hayran, Gülen Sarial-Abi
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Gürhan-Canli, Zeynep ; Hayran, Ceren ; Sarial-Abi, Gülen |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 6.2016, 1/2, p. 23-32
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| Subject: | Brand equity | Brand extensions | Digital developments | Technological advances | Constraints | Sustainability | Responsiveness | Innovativeness | Responsibility | Markenimage | Brand image | Innovation | Markenführung | Brand management | Technischer Fortschritt | Technological change | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-016-0079-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011741474