Customer-based execution strategy in a global digital economy
J. Andrew Petersen, Brianna JeeWon Paulich, Farnoosh Khodakarami, Stavroula Spyropoulou, V. Kumar
| Year of publication: |
2022
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|---|---|
| Authors: | Petersen, J. Andrew ; Paulich, Brianna JeeWon ; Khodakarami, Farnoosh ; Spyropoulou, Stavroula ; Kumar, Virender |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 2, p. 566-582
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| Subject: | Customer-level Strategy | Digital Innovation | Global Marketing Strategy | Digitalisierung | Digitization | Internationales Marketing | International marketing | Strategisches Management | Strategic management | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Innovation | Globalisierung | Globalization | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2021.09.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271780