Customer-based perceptual map as a marketing intelligence source
Ajayeb S. Abu Daabes, Faten F. Kharbat
| Year of publication: |
2017
|
|---|---|
| Authors: | Daabes, Ajayeb S. Abu ; Kharbat, Faten F. |
| Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 13.2017, 4, p. 360-379
|
| Subject: | customer behaviour | marketing intelligence | competitive intelligence | data mining | customer-based | perceptual map | PM | brand associations | positioning | service marketing | fast food restaurants | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Markenführung | Brand management | Wettbewerbsanalyse | Competitive analysis | Marketingmanagement | Marketing management | Gastronomie | Restaurant industry | Marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011740419