Customer-based perceptual map as a marketing intelligence source
Year of publication: |
2017
|
---|---|
Authors: | Daabes, Ajayeb S. Abu ; Kharbat, Faten F. |
Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 13.2017, 4, p. 360-379
|
Subject: | customer behaviour | marketing intelligence | competitive intelligence | data mining | customer-based | perceptual map | PM | brand associations | positioning | service marketing | fast food restaurants | Marktforschung | Market research | Data Mining | Data mining | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Wettbewerbsanalyse | Competitive analysis | Markenimage | Brand image |
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