Customer behavior in electronic commerce: The moderating effect of e-purchasing experience
| Year of publication: |
2010
|
|---|---|
| Authors: | Hernández, Blanca ; Jiménez, Julio ; Martín, M. José |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 9, p. 964-972
|