Customer-brand disidentification : conceptualization, scale development and validation
Nwamaka A. Anaza, José Luis Saavedra, Joe F. Hair, Jr., Ramin Bagherzadeh, Monika Rawal, Christian Nedu Osakwe
| Year of publication: |
2021
|
|---|---|
| Authors: | Anaza, Nwamaka A. ; Saavedra, José Luis ; Hair, Joseph F. ; Bagherzadeh, Ramin ; Rawal, Monika ; Osakwe, Christian Nedu |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 133.2021, p. 116-131
|
| Subject: | Scale development | Customer-brand disidentification | Negative emotions | Patronage reduction | Social identity theory | Emotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012590177