Customer-brand relationship in the era of artificial intelligence : understanding the role of chatbot marketing efforts
Yang Cheng and Hua Jiang
| Year of publication: |
2022
|
|---|---|
| Authors: | Cheng, Yang ; Jiang, Hua |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 2, p. 252-264
|
| Subject: | Artificial intelligence | Brand communication | Brand loyalty | Brand management | Chatbot marketing efforts | Customer-brand relationship | Quantitative methods | Relationship quality | Künstliche Intelligenz | Markenführung | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Markentreue |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-05-2020-2907 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164316