Customer care excellence in the new product development process : a case study
Ville Isoherranen, Jukka Majava
| Year of publication: |
2018
|
|---|---|
| Authors: | Isoherranen, Ville ; Majava, Jukka |
| Published in: |
International journal of value chain management : IJVCM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-5357, ZDB-ID 2193393-5. - Vol. 9.2018, 1, p. 26-37
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| Subject: | customer care | design for care | DfC | design for excellence | DfX | digitalisation | new product development | NPD | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Qualitätsmanagement | Quality management | Innovation | Digitalisierung | Digitization | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011890816