Customer-Centric Design : based on QFD principles

"This book presents a cutting-edge customer-centric design approach, equipping readers with specific tools to effectively analyze customer needs and develop top-tier designs while taking pricing and competition into account. The meticulously chosen tools, rigorously tested by the authors, are derived from Quality Function Deployment (QFD), a proven method with a 50-year track record of successful implementation across various industry sectors. Engineers and technologists will find this book particularly valuable, as it offers user-friendly methods and tools for validating marketing requirements and conducting market studies independently"-- Provided by publisher