Customer-centric Internet strategies : achieving competitive advantage through CRM
Cǎlin Gurǎu
| Year of publication: |
2005
|
|---|---|
| Authors: | Gurǎu, Cǎlin |
| Published in: |
Strategies for generating e-business returns on investment. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-417-7. - 2005, p. 21-49
|
| Subject: | Beziehungsmarketing | Relationship marketing | Organisatorischer Wandel | Organizational change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002258344