Customer-centric product definition : the key to great product development
Sheila Mello
| Year of publication: |
2002
|
|---|---|
| Authors: | Mello, Sheila |
| Publisher: |
New York, NY [u.a.] : AMACOM |
| Subject: | Produktentwicklung | Kundenorientierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 223 S.: graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8144-0668-8 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004693347