Customer-Centricity in Organized Retailing : A Guide to the Basis of Winning Strategies

by Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya, Shivam Sakshi

Introduction -- Customer Centricity -- Organized Retailing -- Tool 1: Structural Equation Modelling (SEM) -- Customer Segmentation -- Tool 2: Multiple Criteria Decision Analysis (MCDA) -- Strategic Mismatch -- Developing an Appropriate Strategy -- Discussion.

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Year of publication:	2023
Authors:	Dash, Manoj Kumar ; Sahu, Manash Kumar ; Bhattacharyya, Jishnu ; Sakshi, Shivam
Publisher:	2023.: Singapore : Springer Nature Singapore 2023.: Singapore : Imprint: Palgrave Macmillan
Subject:	Customer Centricity \| Organized Retail \| Retail Strategy \| Patronage Intention \| Shopping Motivation \| Einzelhandel \| Retail trade \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Lebensmitteleinzelhandel \| Food retailing \| Strategisches Management \| Strategic management \| Online-Handel \| Online retailing

Extent:	1 Online-Ressource (XVIII, 175 p. 17 illus., 14 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-19-3593-0 ; 978-981-19-3592-3 ; 978-981-19-3594-7
Other identifiers:	10.1007/978-981-19-3593-0 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014306614