Customer-centricity : the new path to product innovation and profitability
by Josep F. Valls Giménez
| Year of publication: |
2018
|
|---|---|
| Authors: | Valls Giménez, Josep Francesc |
| Publisher: |
Newcastle upon Tyne, UK : Cambridge Scholars Publishing |
| Subject: | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Big Data | Big data |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 150 Seiten Illustrationen 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-5275-1587-1 ; 978-1-5275-1587-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011922756