Customer clubs and loyalty programmes : a practical guide
| Year of publication: |
1998
|
|---|---|
| Authors: | Butscher, Stephan A. |
| Publisher: |
Aldershot [u.a.] : Gower |
| Subject: | Kundenclub | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 267 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Includes index. - Bibliography 2. Aufl. u.d.T.: Butscher, Stephan A.: Customer loyalty programmes and clubs |
| ISBN: | 0-566-08024-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004372670