Customer clusters as sources of innovation-based competitive advantage
Vishal Bindroo, Babu John Mariadoss, and Rajani Ganesh Pillai
| Year of publication: |
2012
|
|---|---|
| Authors: | Bindroo, Vishal ; Mariadoss, Babu John ; Pillai, Rajani Ganesh |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 20.2012, 3, p. 17-33
|
| Subject: | Kunden | Customers | Regionales Cluster | Regional cluster | Innovationsmanagement | Innovation management | Wettbewerbsvorteil | Competitive advantage | Internationales Marketing | International marketing | EU-Staaten | EU countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009625952