Customer co-production and service innovation characteristics : a conceptual argument
Mohammadali Zolfagharian and Audhesh K. Paswan
| Year of publication: |
2015
|
|---|---|
| Authors: | Zolfagharian, Mohammadali ; Paswan, Audhesh K. |
| Published in: |
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation. - Cham : Springer, ISBN 978-3-319-14522-8. - 2015, p. 57-73
|
| Subject: | Dienstleistungsinnovation | Service innovation | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302524