Customer. Community : unleashing the power of your customer base
Drew Banks ; Kim Daus
| Year of publication: |
2002 ; 1. ed., 1. HB print.
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| Authors: | Banks, Drew ; Daus, Kim |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Electronic Commerce | Kundenmanagement | Beziehungsmanagement | Onlinecommunity |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 254 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7879-5621-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004740655